The small print

Privacy Policy

How we look after your personal information.

Draft – last updated October 2026

This page will be checked before our online shop opens.

Who we are

Yorkshire Free Bakery, Ampleforth, North Yorkshire. Email: hello@yorkshirefreebakery.co.uk. We are responsible for the personal information you share with us.

What we collect

  • Your name, email, phone and delivery address when you order
  • Your messages when you contact us
  • Your email address if you sign up for recipes and news
  • Order history, so you can reorder and we can help with any problems
  • Visit statistics: we use Independent Analytics, a statistics tool that runs on our own website. It sets no cookies on your device and doesn't store your IP address. To count unique visits, it makes a scrambled code from a shortened version of your IP address and your browser type, and the code changes every day. It also records the pages you view and when, the site that referred you, your browser, operating system and device type, and your approximate location (country, region and city), worked out on our own server using a location database from DB-IP. This data stays on our website and isn't shared. We keep it for 12 months. Lawful basis: legitimate interests (understanding how our site is used). You can object by contacting us.

Why we use it

To take and deliver your orders (to fulfil our contract with you), to answer your questions, and – only if you ask – to send you recipes and news (your consent). You can unsubscribe at any time.

Who we share it with

Only the companies that help us run the bakery: our payment provider, delivery couriers, our email newsletter service and our website host. We never sell your information.

How long we keep it

Order records for 6 years, because the law requires us to keep tax records. Newsletter details until you unsubscribe. Messages for up to 2 years.

Your rights

You can ask to see, correct or delete your information, or object to how we use it. Just email us. If you’re unhappy with how we’ve handled your information, you can complain to the Information Commissioner’s Office (ico.org.uk).

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